Digital & Traditional Marketing
About Precise Protect - now Tavistock Protect
Precise Protect was a Northern Ireland based insurance broker with advisers located throughout the United Kingdom and Northern Ireland. In the years running up to the finalisation of the purchase by Tavistock, the company goal was to rapidly expand the adviser network and build the brand with consumers through the network.
Project scope
Initially brought in to help sell insurance through a call centre with enquiries driven by digital marketing, the scope changed to focus on, and support the adviser network. By providing marketing support to the agents we were able to leverage their networks and grow the business more sustainably. The project also included recruitment campaigns to bring more advisers into the network.
Gallery
Recruitment campaign
‘Being an insurance adviser doesn’t need to be this way’: two very successful social media recruitment campaigns run on LinkedIn. The fun nature made them highly shareable resulting in a surge in applicants, especially from competitor brokers.
Concept, copywriting and design
Campaign 1 - The comic one
Campaign 2 - The corporate one
Recruitment brochure
Sample pages explaining the benefits of joining Precise Protect as an adviser.
Copywriting and design.
