Asia furniture sourcing agency website
About Burnt Oringe International
Burnt Oringe International is a well-established consultancy based in Hong Kong that specialises in sourcing furniture, fixtures, and equipment (FF&E) from Asia for interior design, architectural, and retail clients worldwide.
Project outline
While the director is a regular on the business networking and media circuit, she knew her existing website didn’t reflect the company’s professionalism or explain the unique value Burnt Oringe brings to large-scale sourcing projects.
In addition, although she had published a range of insightful blog posts, they were not optimised or indexed — meaning she was missing out on valuable organic search traffic. The site was also built in the older Wix Editor and lacked mobile responsiveness, hurting both usability and SEO.
Goals for the New Website
Burnt Oringe International needed a website that:
Positioned the company as a trusted expert in the Asia furniture sourcing space.
Appealed to a highly visual audience of interior designers, architects, and retailers.
Educated visitors through a clear 3-step funnel:
Why source from Asia
Why use a sourcing agent
Why choose Burnt Oringe International
Made use of high-value content through a streamlined blog and resource centre.
Improved SEO and conversions via better structure, faster speed, mobile responsiveness, and clear calls to action.
Tarynn Hatton-Jones, Executive Officer, Burnt Oringe International
Client feedback
“Katie at Blaze Web Design has been a pleasure to work with. I interviewed more than ten designers, and none of them understood my brief or objectives. After just one phone call, Katie was on the same page as I was and grasped the brief fully.
She is incredible at her job and has immensely improved the function, readability, design, and structure of my website. She has cleverly added a library that we can continue to expand, and her understanding of SEO is unparalleled.
I can’t recommend her enough.”
Project solution
Services provided
Website strategy
Website redesign and build
Copywriting + SEO
Marketing
Design + development
We rebuilt the website from the ground up using Wix Studio, which allowed for a fully responsive and visually elegant site.
Key design features included:
A clean, modern layout with subtle ‘Bento box’ styling — a nod to the company’s Asia focus.
Curated imagery chosen from stock libraries to reflect Burnt Oringe’s portfolio without the need to use client images.
Speed optimised by saving all visuals in .webp format.
We also:
Replaced Calendly with Wix’s built-in appointment tool, simplifying the backend and saving costs.
Integrated email sign-up, live chat, and analytics tools (Google and Wix native).
Provided a private user guide page with tutorials and best practices so the client could update the site independently.
Content & SEO
We rewrote all the core page content, ensuring it was:
Clearly focused on conveying the benefits of Asia sourcing and working with Burnt Oringe.
Strategically structured for SEO and user engagement.
Based on keyword and competitor research.
In addition:
We created a Case Studies section from a client PowerPoint deck.
Built a Resource Centre to house and categorise the blog posts.
Edited and optimised every article for search, and ensured they were properly indexed.
Organised blog content into evergreen and news categories, with dynamic feeds to keep the site fresh.
Launch + results
The client was thrilled describing the website as beautiful and commented that: ‘Katie has immensely improved the function, readability, design and structure of the website.’
Following launch, the site immediately saw an increase in both Google search impressions and click-throughs — even before the official client newsletter had been sent.
With strong SEO foundations and a clear value proposition, the website is now a true digital asset that will support the growth of Burnt Oringe International.
We also provided post-launch support with:
A detailed training Zoom session.
A private how-to section on the site.
A gift email newsletter to help announce the new website to the client’s audience.
What I loved about this project
Working with Tarynn Hatton-Jones, Executive Officer of Burnt Oringe International, was an absolute pleasure. She brings both professionalism and vision to her work, and it was exciting to help upgrade her company’s online presence to truly reflect the range and quality of her services.
This project was also my first on the Wix Studio platform, and while there was a learning curve, the control it offers is impressive. I’m proud to say we created not just a beautiful site — but a powerful, purposeful one that works hard for the business behind it.
