International garments company website
About Highlife
Highlife is an international custom garment manufacturing agency based in Hong Kong. Established in 2013, Highlife sources and manages the custom manufacture of garments for international brands, schools, businesses, sports teams and events. The company also custom sources promotional products.
Project outline
The original company’s website had been built when Highlife was just starting out so more than a decade later, the site did a poor job of representing Highlife as it is today. In the words of the business owner, the website was an embarrassment.
Blaze totally rebuilt the site so that it now clearly showcases the different areas of the business and provides information that website visitors need to take the next step in their purchasing decision. The website is modern, SEO and mobile optimised and the team at Highlife are excited to use it to promote the business.
The website design project
Services provided
Website redesign and build
Copywriting
Marketing
Project solution
The website was built on Wordpress using a page builder which allowed a structured layout and micro animations and other engaging elements to be incorporated into the site.
The site was structured to clearly highlight the different business areas, and showcase products, answer FAQs and help website visitors take their next step in their buying journey.
As well as telling the business’s story, the copywriting was focused around SEO best practices and pages were built with on-page SEO.
Although the business is located in Hong Kong with offices in Australia and China, it seeks to grow its European business so GDPR/EU privacy law compliant cookie pop-ups were incorporated into the site, set to only display for European web visitors.
The result is a lively, professional, informative website that does this dynamic business justice.
