Pilot Project Website
About the Halotrade Pilot Project
Halotrade was a tech startup, set up by Shona Tatchell, with a vision to transform the supply chain and create a financial incentive to have sustainable means of production and consumption.
Project scope
The focus of the website was to explain this complex topic so that it could be easily understood by a range of stakeholders such as investors and programme participants, from all stages of the supply chain.
The web design project
Website design and copywriting
Occasional website updates
Social media support
Project solution
The client testimonial explains our role best:
“Katie took time to fully understand our business, our vision, our values and potential audience in an intelligent and perceptive way, shaping the copy and the images to fully reflect what is quite a complex topic, and communicate it clearly enough for the reader to understand.
The website is easily navigable and intuitive and the images she has chosen are reflective not only of the company's purpose, but also I think of the personality and vibe of the team.
Katie is a business partner who is there for the journey, not just the job and she provides other services such as social media articles and posts which help to raise the profile of the business.”
Shona Tatchell, Trade Finance Specialist, Investor, Founder of Halotrade.
FAQ with the director - explaining the project in a digestible format
Project news to keep site fresh, stakeholders updates and build credentials
The technology - explaining blockchain and its role in trade finance
Piloting the solution